Twitter’s Mobile Phone Ads Might Really Work–At Least For Dating Apps

Twitter’s Mobile Phone Ads Might Really Work–At Least For Dating Apps

Snap Interactive cofounder Cliff Lerner (Image credit: Snap Interactive)

In its first 12 months being a company that is public Twitter hasn’t done much to soothe investors’ issues about its major driver of income, its adverts. Its Twitter Home offering hasn’t removed in a huge method for a business that keeps investors grim for it to do better on mobile as they call. But based on brand brand new data from Snap Interactive, Twitter are at minimum drive that is helping for just one set of advertisers—dating apps.

Snap Interactive has and operates have you been Interested, or AYI, a dating application that most users integrate through their Facebook records. AYI is among the dinosaurs of this myspace and facebook, a six-year-d solution that is downloaded 70 million times with its history. AYI is really a freemium app, this means that after an effort period, you need to pay an update to deliver or look over messages.Continue reading